This game became popular with all of the relentless hoopla over Brett Favre potentially retiring and then unretiring over multiple years. It seemed that media could not stop talking about Brett even during the Super Bowl when he was was not even playing.
The rules are simple, whenever someone on the television broadcast mentions Brett Favre everybody drinks. Obviously, you can adjust the rules to whoever is the current player or owner getting a lot of media attention at the time of the Super Bowl. The key is to pick someone not associated directly with the game that is sure to get mentioned. For 2012 Tim Tebow and Peyton Manning are excellent choices.